FLIPBOOK ANALYTICS

See what held attention—and what lost it

Move beyond a total view count. Understand which pages readers reached, where they left and which calls to action earned a click.

  • Retention and exits by page
  • Sources, time and downloads
  • CTA clicks and leads

Views are the least useful number

A view count tells you the send worked, not that the document did. Two publications with two hundred views each can be completely different outcomes: one where readers reached page three and left, and one where they finished and clicked. The panel is built around that distinction — visitors, reading time, retention and exits page by page, traffic source, downloads, and the click count on each individual call to action.

Retention, exits, and the page where you lose people

Retention is the share of readers still present at each page; exits are where they stopped. Read together they locate the specific spread that is costing you the rest of the document — a dense pricing table, a page that loads slowly on mobile, a section that answers a question nobody asked. It is the one report that changes what you design next, rather than just confirming that people looked.

Measured without identifying anyone

Reader analytics runs on a random session identifier and aggregate reporting; there is no personal profile behind a reading session. Lead and contact data captured by a form stays separate and is never forwarded to the analytics pipeline. The free plan keeps seven days of essential metrics, Studio and Business keep the full history, and Business can additionally send events to a GA4 property you control.

The outcome

Follow up with evidence instead of guessing what interested people.

Frequently asked questions

Are readers personally identified?

No. Reader analytics uses a random session identifier and aggregate reporting.

What period does the panel show?

The current panel summarizes the last 30 days.

Are lead emails sent to analytics?

No. Contact data remains separate and is never sent to PostHog.

How long is history kept?

Seven days of essential analytics on Free; full history on Studio and Business.

Can I use my own analytics?

Yes. The Business plan connects a GA4 property of your own alongside the built-in panel.

Can I compare two publications?

Yes. Each publication reports separately, so an issue, a season or a proposal can be read against the previous one.