Brand proposal
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A clearer identity for the next chapter.
Brand direction and digital system proposal prepared for Meridian.
Recognition before decoration.
The opportunity is to build a system people recognize before they read the name. Meridian already has the audience; what it lacks is a consistent shape across every surface.
Four weeks. Three decisions.
Direction, system and launch—each stage ends with one clear approval, so nothing waits on a long review.
What Meridian receives.
Brand direction, a core identity system and a launch toolkit the internal team can run without us.
“The people who present the work are the people who make it.”
No account layer, no handoff, no telephone game between studio and client.
One system, ready to work.
Complete identity direction, core assets and launch toolkit, invoiced in three stages against the approvals above.
Approve and we start Monday.
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